Generative art is a creative practice in which the artist employs an autonomous system, such as an algorithm or a set of predefined rules, to produce artwork. Originating in the 1950s with pioneers like Herbert Franke and Vera Molnár, this art form has experienced a revival in recent years, largely driven by advancements in blockchain technology and the popularity of non-fungible tokens (NFTs).

In generative art, the process becomes a collaboration between the artist and the generative system. The artist establishes the parameters or guidelines, while the system generates the artwork within those constraints. This approach results in one-of-a-kind pieces, each distinguished by its unique characteristics and inherent unpredictability.

In 2021, generative art took the crypto space by storm. Thousands of PFP NFT projects emerged, aiming to capture the imagination (and profile picture slots) of users. Among them, Fancy Bears became one of the most significant phenomena of the time, rising to become the number one PFP NFT project in Europe.